Digital Engagement Officer Job Opening

Job Description

As a Digital Engagement Officer at eQuoo, you will be part of the Product ecosystem. Focusing on the end-to-end implementation and onboarding process, you will build and maintain customer and user relationships. From engaging with new customers to fully onboarding student players, you will be responsible for take-up, retention and engagement. Your role will be crucial in optimising engagement, shaping the user experience by providing user feedback to developers and to improve the mental health of young adults. Your primary responsibility will be to design, manage, monitor, and enhance the student player engagement once the Product has been purchased by focusing on onboarding and retention using a conversion automation tool in addition to self-generated ideas.

Responsibilities

• Engagement Strategy: Design, develop, and execute a strategic engagement plan to
  attract and retain both customers and young adult users, working collaboratively with colleagues to ensure that the plan aligns with eQuoo’s mission and goals.

•  Project Management: Identify and engage with potential new customers, set up
  meetings, deliver pitches, and manage the implementation of the product. Creating and delivering a bespoke project plan, including agreeing and meeting KPI’s and timeframes.

• Content Creation: Generate engaging and relevant content, working closely with our
  marketing team, leveraging viral content trends and other approaches that resonate with the core audience (Gen Alpha) and customers to drive interest & engagement.

• Social Media Management: Support our marketing team to identify any new streams, as well as curating existing social media channels to increase brand visibility, engage with new and existing communities to drive customer and user acquisition.

• Data-Driven Approach: Utilise data to plan, analyse, and optimise existing and new
  engagement strategies. Identify drop-off points and points of interest in the user journey to
  enhance retention.

• Automation and Conversion: Implement logical automation flows to streamline
  messaging and driving conversions, maximising user interaction and participation.

• Design and Creativity: Apply design skills in collaboration with the marketing team to
  enhance visual aspects of digital engagement content, ensuring it aligns with eQuoo’s branding, and customer and user expectations.

• Analytics and Reporting: Use of analytics tools to track the performance of the
  engagement strategy ,providing regular reports to the team, as well as identifying areas for developing engagement, and capitalising on streams that yield positive engagement.

• Contract Lifecycle: Develop and deliver engagement plans for the duration of customer
  contracts, including developing and monitoring customer and user satisfaction, and using the feedback to ensure that contract end dates are identified in good time and the renewal process is successful, collaborating with the finance team to ensure invoices are prepared, received and paid in a timely manner.

• Future Focus: Keep up to date with the latest trends amongst young adults and
  education providers, driving early adoption of new platforms, trends, and communication
  channels, aligning with the strategy and engagement of new and existing users and customers.

Qualifications

• The post holder will have:

  ● Willingness to travel within the UK as needed for meetings and events;
  ● Proven skills in pre and post-sales activities
  ● Strong and successful project management track record, ideally within the education
  sector;
  ● Experience in designing and implementing engagement strategies, focusing on
  increasing existing routes and promoting new streams;
  ● Ability to build rapport and relationships with a wide range of stakeholders to increase
  customer base, driving new business, and retaining existing customer base.
  ● Great communication skills, being able to adapt methods of communication and
  language to the target audience, using appropriate language, with excellent spelling and
  grammar;

  ● Data-driven planning skills with the ability to use data for informed decision-making and
  proposing recommendations;
  ● An understanding of analytics tools and data analysis;
  ● Marketing experience and skills, including the ability to create engaging content tailored
  to engaging our young adult users;
  ● Strong social media skills including experience managing a range of social media
  channels, as well as identifying emerging trends and platforms targeting the Gen Alpha
  demographic;
  ● Logical automation flow skills to streamline messaging for conversions.
  Personal Attributes:
  ● Creative and innovative thinker with a focus on detail;
  ● Curiosity and adaptability to stay on top of current trends;
  ● Enthusiasm for contributing as a team, and getting involved in projects to deliver the
  mission of the company;
  ● Understanding of youth (Gen Z and Gen Alpha) culture and preferences, using viral
  content trends to capture user interest;
  ● Knowledge of customers wants and needs within the education sector, understanding
  market conditions and the impact on both young people and their education providers;
  ● Organised and structured work approach;
  ● Adaptable, being able to identify unforeseen trends, and ensure that the company is able to react quickly to become part of the conversation;
  ● Self starter, able to understand what is required and take control of delivering while
  maintaining effective communication to the team;
  ● Collaborative approach, working closely with other teams, in particular Marketing and
  Sales, while understanding role boundaries;
  ● Passionate about making a difference to young people and strongly aligned to eQuoo’s
  values and mission